Authentic Assessment And Performance Based Assessment Essay

Authentic assessment is also referred to as classroom assessment, alternative assessment and performance based assessment. An authentic assessment is a form of assessment in which students are asked to perform real-world tasks that demonstrate meaningful application of essential knowledge and skills. Or, as Grant Wiggins (1993) describes it, authentic measures are â€Å"engaging and worthy problems or questions of importance, in which students must use knowledge to fashion performances effectively and creatively.† In other words, students learn how to effectively apply their skills to authentic tasks and projects. Authentic assessment does not encourage rote learning and passive test-taking. Instead, it focuses on students analytical skills; ability to integrate what they learn; creativity; ability to work collaboratively; and written and oral expression skills. It values the learning process as much as the finished product. Assessment becomes even more relevant when students become involved in the tasks pertaining to their own assessment. Students taking an active role in developing the scoring criteria, self-evaluation, and goal setting, more readily accept that the assessment is adequately measuring their individual learning. However, authentic assessment can also include: observations, interviews, projects, games, portfolios and rubrics etc. This paper aims to focus on one such aspect, portfolio. In detail, this paper will employ the use of scholarly writings to embark onShow MoreRelatedQuestions On Authentic Assessment And Quality Assessment Essay1417 Words   |  6 PagesFor your paper, respond to the following: 1. What you know understand about authentic assessment? 2. Why the term â€Å"authentic†? 3. What kinds of assessments are authentic? Why? 4. What are rubrics and what role do they play in authentic assessment? 1. Authentic assessment Authentic assessment is a type of alternative assessments. It evaluates students’ learning progress and achievement through performing tasks that enhance and resemble language use in real-life settings. AccordingRead MoreEssay on Authentic Assessment in Instructional Leadership1080 Words   |  5 Pagesstudent? Authentic assessment takes a different approach; in essence the curriculum is built around the assessment. I other words you will be teaching to the test and students are given a real world application as assessment. The following review gives us insight as to the reasoning behind authentic assessments and how to develop them. Literature Review According to Jon Mueller, Professor of Psychology at North Central College, in his article â€Å"What is Authentic Assessment† assessment is what shouldRead MoreAuthentic Assessment Of A Natural Environment ( Caregiver, Home Or School )1355 Words   |  6 PagesIntroduction Two scholarly articles were analyzed and synthesized to facilitate this writer with an understanding of authentic assessment. Scenarios and examples were provided as evidence on the impact and importance of authentic assessment in a natural environment (caregiver, home or school). Both articles revealed the authors’ purpose and perspective that authentic assessment provides a representation of students’ strengths and weakness along with opportunities for them to associate and linkRead MoreAuthentic Assessment Of A Natural Environment ( Caregiver, Home Or School )1358 Words   |  6 PagesIntroduction Upon analyzing, and synthesizing two scholarly articles to facilitate this writer with a better understanding of authentic assessment, scenarios and examples were provided as evidence on the impact and importance of authentic assessment in a natural environment (caregiver, home or school). Both articles revealed the authors’ purpose and perspective that authentic assessment provides a representation of students’ strengths and weakness along with opportunities for them to associate and linkRead MoreStandardized Assessments Are Being Criticized As Inappropriate When Measuring Student Performance1428 Words   |  6 Pages Standardized assessments are being criticized as inappropriate when measuring student performance. This criticism has led to the new school of thought â€Å"thoughtful assessment† thereby leading to authentic assessment, emphasizing that all assessments must be done with learners in mind. The ensuing paper will look at the definitions of authentic assessment and performance assessment; present a design of an authentic, performance-based assessment for reading by Grade 6 English as second language learnersRead MoreThe Goal Of Physical Education1267 Words   |  6 Pagesprograms only use one form of assessment such as the Presidential Fitness Test, the FitnessGram or a skills test. Each program only tests the physical performance and not cognitive performance as well. Physical Education is more than just doing the physical act because the students must understand the principles behind the act and how it is helping them toward living an active and healthy lifestyle. Students should not be assessed using only one form of assessment because not all students developRead MoreThe Importance Of Critical Thinking On College Education1030 Words   |  5 Pagesthe importance of critical thinking in college education and encouraged educators to use authentic assessments that require students to demonstrate the understanding of course concepts and promote the development of critical thinking based on the results of their study that examined make up of test grades derived from traditional and authentic assessment and factors that influenced the educators use of assessment techniques. On the other hand, the article by Wiggins (2013) discussed ways to help studentsRead MoreThe Assessment Of An Assessment1340 Words   |  6 PagesIntroduction The assessment process is one that an educator often contemplates while planning a curriculum, implementing instruction, and after the assessment. Creating an assessment that helps students continue their learning should be the main goal. One way to help foster an assessment environment of continuous learning is to provide students with authentic assessments that they play an active role in. Performance assessments that give students authentic tasks to complete help teachers assessRead MoreEssay about Assessment Choices in the Classroom954 Words   |  4 Pageson public school assessment practices. There is a tremendous amount of pressure on schools to demonstrate academic progress; this pressure is mainly in the form of standardized testing. Currently the assessment practices that are used are traditional and non-authentic forms of assessment that reveal only if a student can recognize or recall what they have learned. In an effort to redefine learning in our schools, emphasis ne eds to be placed on authentic educational assessments and standardized testingRead MoreThe Performance Of The Spring Concert1675 Words   |  7 PagesAchievement in band is often judged by the band’s performance at concerts. Concerts are typically considered the culminating event of the class. Students, parents, and teachers alike judge the quality of learning by the quality of performance. The spring concert is compared to the winter concert to show how much the ensemble has improved throughout the school year and therefore how much learning has taken place (Barden, 2009). Douglas Orzolek, a music education expert in the state of Minnesota, attended

Marketing Channels - 3091 Words

Marketing channels Term paper Prepared by: Essam Eldin Khater †¢ Marketing Channels literature review To reach a target market, the marketer uses marketing channels. The marketer uses distribution channels to display, sell, or deliver the physical product or service(s) to the buyer or user. They include distributors, wholesalers, retailers, and agents. The marketer also uses service channels to carry out transactions with potential buyers. Service channels include warehouses, transportation companies, banks, and insurance companies that facilitate transactions. Marketers clearly face a design challenge in choosing the best mix of communication, distribution, and service channels for their offerings. Successful value†¦show more content†¦The marketing department, responding to customer demand, communicates with several distributors and retailers as it attempts to determine ways to satisfy this demand. Information shared between supply chain partners can only be fully leveraged through process integration. Supply chain business process integration involves collaborative work between buyers and suppliers, joint product development, common systems and shared information. According to Lambert and Cooper (2000), operating an integrated supply chain requires a continuous information flow. However, in many companies, management has reached the conclusion that optimizing the product flows cannot be accomplished without implementing a process approach to the business. To streamline the supply chain and cut costs, many manufacturers and retailers have adopted efficient consumer response (ECR) practices to organize their relationships in three areas: (1) Demand side management or collaborative practices to stimulate consumer demand by promoting joint marketing and sales activities. (2) Supply side management or collaborative practices to optimize supply (with a focus on joint logistics and supply chain activities). (3) Enablers and integrators, or collaborative information technology and process improvement tools to support joint activities that reduce operational problems, allow greater standardization, and so on. Research has shown that although ECR has a positive impact onShow MoreRelatedMarketing Channels1096 Words   |  5 PagesCharlotte Langston Marketing Channels The marketing channel(s) that will be used to distribute that product and the reason why these channels were selected Our marketing channels which will be used to distribute the household cleaning products are direct and indirect to consumers and direct and indirect to businesses. Direct selling is a dynamic, vibrant, rapidly expanding channel of distribution for the marketing of cleaning products. Direct marketing presents the product and service directlyRead MoreMarketing Channels1247 Words   |  5 PagesDISTRIBUTION CHANNELS Distribution Channels and Their Impact on Marketing Strategies Name: Institution: DISTRIBUTION CHANNELS Abstract This paper discusses the importance of choosing appropriate channel members and also identifies and discusses criteria that should be used by the car compact disc player manufacturer when evaluating potential intermediaries for the firm’s distribution channel. This is important for this firm since it’s only through these marketing channels that their productRead MoreMarketing Channel44625 Words   |  179 PagesChapter 12 Marketing Channels: Delivering Customer Value 1) Which of the following is NOT a typical supply chain member? A) resellers B) customers C) intermediaries D) government agencies E) raw materials supplier Answer: D Diff: 1 Page Ref: 337 Skill: Concept Objective: 12-1 2) ________ the manufacturer or service provider is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service. A) DownstreamRead MoreTypes of Channels in Marketing1288 Words   |  6 PagesChannel levels Most businesses use third parties or  intermediaries  to bring their products to market. They try to forge a distribution channel which can be defined as all the organisations through which a product must pass between its point of production and consumption Why does a business give the job of selling its products to intermediaries? After all, using intermediaries means giving up some control over how products are sold and who they are sold to. The answer lies in efficiency ofRead MoreThe Fashion Channel - Marketing962 Words   |  4 Pages# 2: The Fashion Channel Overview This document presents information about the conclusions that can be drawn from the consumer and market data based on ‘The Fashion Channel’ case study information (Stahl, 2007). In addition we will also look into the various pros and cons of the segmentation options for the Fashion Channel to increase their revenue stream. Analyzing the Data The Fashion Channel (TFC) was a successfulRead MoreMarketing Distribution Channel2287 Words   |  10 Pageschoosing distribution channels. Keegan and Schlegelmich (2001) explained that distribution channel can be considered as the method which is used for enterprises putting products into the market for consumers to use. The traditional distribution channel goes from supplier, manufacturer, distributor, wholesaler and retailer (Frazier, 1999). Indirect and direct are two different types of distribution channels (Wilkinson, 2001). According to Silva (2008), â€Å"Well-chosen channels constitute a significantRead MoreNike ( Marketing Channel)2584 Words   |  11 PagesUniversity of Essex Business School BE-532 Marketing Channels Nike- Channel Strategy and Conflicts. Individual Report Submited to:Dr. Antonello Romano Name:Virena Georgieva Student ID:0948588 Introduction The main market quality athletic footwear, clothing, sportswear and equipment supplier in U.S. is NIKE. The company’s name, whichRead MoreMarketing Channels : An Effective Marketing Strategy1592 Words   |  7 Pagesto the company’s customer base (Pride, 2014). Marketing channels serve many facets and angles through its successive formation and provide the company with the ability to make products available to customers when and where they are needed, and in the exact amounts that they are needed (Pride, 2014). Marketing channels are also most useful tools for management because it is useful in a company’s development and establishment of an effective marketing strategy. Throughout this assignment the researchRead MoreInternational Marketing Channels - Orana Case5714 Words   |  23 Pages - Increased flexibility †Real options†: To take certain business initiatives and seize opportunities, especially in dynamic environments such as; quickly changing consumer preferences and segments, and high entry/exit of competitors, potential channel partners. - Uppsala model: In 1993 ORANA started its trade with Vietnam by using traditional exports and gradually moved to intensive and demanding operation modes, such as joint venture/production facility which was established in 2002, and nowRead More Marketing Channels Essay examples1066 Words   |  5 PagesMarketing Channels The marketing channel(s) that will be used to distribute that product and the reason why these channels were selected Our marketing channels which will be used to distribute the household cleaning products are direct and indirect to consumers and direct and indirect to businesses. Direct selling is a dynamic, vibrant, rapidly expanding channel of distribution for the marketing of cleaning products. Direct marketing presents the product and service directly to consumers

The Problem of Miscommunication in the Organisation Free Sample

Question: Discuss about the Relationship between the Business Issue and your Chosen Model Example Berlos Model. Answer: Introduction Most of the times when people come together misunderstanding issues arise between the employees and the manager in the firm. One of the challenges that I will address is the miscommunication that leads to frustrations. Miscommunication comes when although there is adequate communication there is no agreement. Effective communication requires that everyone involved must agree to the information communicated as well as everyone understands it. One may think that what he is communicating is by other people views, but it may be opposite of their expectations. Real Business Issue that the Group is addressing. The miscommunication causes disappointment as well as frustrations to the juniors as the communication is contrary to their expectation. At times, a person may expect that they will get answers to their queries, but you give out totally contradicting information. It may lead to confusion of the employees in the business, which will affect the productivity of the firm (Austin Pinkleton, 2015). Sometimes miscommunication in the industry may give rise to the staff workers doing similar work as one thinks that the other person different works. By doing similar works, there will be some of the unfinished work pulling down the business. Miss communication may also lead to people doing similar projects in the enterprise hence dropping one down causing frustration as well as wastage of resources such as time. It happens because one thinks that one is doing a different thing and you thought that they are also doing a very different thing. Therefore, in communication one should not assume things one should on what the co-worker is doing to avoid having similar projects among other problems. Communication model Apart from the Berlioz communication model, there are other types of communication such as the Schramms model of communication. The model is a modification of the Shannon Weavers model, which is psychological, but the modification is mathematical as well as technological. The communication model that we used in the business is the Schramm's communication model because it is the most efficient model between two people. The model will efficiently solve the problem of miscommunication as it enhances communication between two people. In this model, the background of the individual is very essential (Ferraro Brody 2015). People have different cultures and may have the different understanding of the message been communicated which may affect the communication process. The model exhibits communication as a process, which is not ending and involves words as well as feedback. In a model, everyone involved is a sender and receiver thus everyone involved needs to understand the message for eff ective communication. Because this model includes the background among other elements in addition to the sender and receiver, it is not conventional as the other models. The model also considers feedback which is an essential factor as it helps the person sending the message you know whether the receiver has understood it. One will not achieve Communication if the receiver does not understand the message as one gets information that is opposite to one's expectations. This model proposes that the field of experience is also one of the elements that affect the understanding as well, as for how one interprets the message. In the area of experience, one must consider the people's culture, social background. Experiences as well as ones beliefs. The factors influence how one interprets an individual message and may lead to various interpretation among the people who are communicating (Ferraro Brody 2015). For instance, when a person from another culture usually eats with the spoon and goes to a culture where the instructor asks him not to use the spoon he or she may feel upset. One may consider this because he deems it impolite if he does not understand the culture of the locality. Hence, for efficient communication, there is need to understand the culture of the area as it changes how one interprets the information (McQuail Windahl 2015). The model proposes the barriers to this communication including the context of the two people communicating. In communication, the two individuals who are talking must have a common goal and talk about similar issues. The communication is also excellent if the relationship is too close. For instance when talking with archaic friends, one will have so much to talk to than when one is doing it with a person you are not acquainted with. The use of metaphor is also another barrier of communication that the designers of this model propose (McQuail Windahl 2015). The metaphors are from one's experiences, for example, one may relate the ocean or waters with blue colour.it is important for the two people communicating to understand the metaphors that each one is using for efficient communication. The benefit of this model is that it is dynamic. Hence, it is appropriate to use in the as changing environment. Another advantage of the model is that both sender and the receiver play an active role in the communication process. In this model, the two people interchange their roles in the communication process hence they achieve effective communication. The inclusion of semantic noise in this model is also beneficial as it helps one in knowing the challenges that can create the barrier to effective communication. Feedback, which is also a part of this model, is of the advantage as it eases one's knowledge on whether the intended communication is effective. However, the disadvantage of this model is that it cannot involve more than two sources hence difficult to use in a complex organisation. As such, the model is only applicable to most businesses where there is a problem of miscommunication between two people in the group as seen in our real business challenge (Austin Pinkleton, 2015). Solution to the problem of Miscommunication Several problems occur in the body because of those miscommunications. Therefore, there is a need to improve communication process by doing the following. One of the ways is by meeting the expectations of every client. With these, one can build a lot of trusts as well as increase the workers productivity. There is need to pay a lot of attention to what each and everyone is saying. When one considers the other people's suggestions there is minimal miscommunication. Another solution is taking responsibility by listening to what the other person says. Communication, as seen in scrams model, is supposed to be active between the receiver and the sender and they should exchange their roles. Another solution is considering the nonverbal cues such as facial expressions and gestures to know whether the person has clearly understood the message (Ferraro Brody 2015). Conclusion In conclusion, the use of the screamer model, which makes communication between two people smooth, will help in reducing the problem of miscommunication in the organisation. The problem of miscommunication may cause several hiccups in society, for instance, presenting similar projects, and one has to be cancelled, leaving some of the work undone because both workers are focusing on the same task among others. References Association, A. S.-L.-H. (2016). Scope of practice in speech-language pathology. Austin, E. W. (2015). Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns. (Vol. 10). Routledge. Ferraro, G. . (2015). Cultural Dimension of Global Business. Routledge. Fleisher, C. S. (2015). Business and competitive analysis: effective application of new and classic methods. . FT Press. Grunig, J. E. (2013). Excellence in public relations and communication management. Routledge. McQuail, D. . (2015). Communication models for the study of mass communications. Routledge. Petersons, A. . (2016). ). COMMUNICATION MODELS AND COMMON BASIS FOR MULTICULTURAL COMMUNICATION IN LATVIA. InSOCIETY. INTEGRATION. EDUCATION. Proceedings of the International Scientific Conference. Vol. 4, pp. 423-433. Zikmund, W. G. (2013). Business research methods. Cengage Learning.

The Driving Way Essays - DraftGerald Roch, , Term Papers

The Driving Way Selecting a career path is the easiest decision one can make; I have chosen five in the nine years since high school. The problem is selecting a path and following it to completion. When I returned to school for my most recent career path, I worked hard and did well for the first several months. Then, I started staying out late with a young lady, and the amount of time that I applied to school decreased by an order of magnitude. After several weeks with her, it was apparent that my grades were going to be bad. I told my father that I was not doing well in school, and that I was going to quit school to work full time again. He surprised me when he replied, Do you remember the first time that I let you drive? Although I vaguely remembered the event, I said, Of course I do. Father then ask, Do you still drive as poorly as you did that day? Sensing one of the old man's long-winded speeches about to start, I harshly said, No, what's your point? After my abrasive reply, Father shook his head and started reading a book. Although I did not want to hear his speech, I could not keep from wondering what he wanted to say. I thought about the Saturday morning that my father let me drive for the first time. He drove me to a stretch of road so long and straight that you could see it converge in the horizon. He pulled over and told me to swap seats with him. Despite being nervous, I wasted no time getting behind the wheel. Timidly, I put the car in drive and pulled into the road. Father then said, All that you have to do is point it straight and keep it between the lines. With father's advice about driving in mind, I carefully lined the car between the lines and headed down the road. I did well for the first several minutes. Then, my mind wandered, and I started paying less attention to the road. In a few seconds, I felt a thump and heard the car hit gravel. I overreacted and jerked the wheel; the car slid sideways, and suddenly we stopped. I was sure that my father was going to yell about my poor driving, but he quietly said, Son, let me clarify my advice to you. It is not only about starting in the right direction and then forgetting what you are doing. It is about always paying attention to where you are and where you want to be. It is about making subtle corrections; if a correction is to big, it will always send you out of control. After I pondered the old man's driving advice, I decided not to quit school. I stopped seeing the young lady, and dropped two classeswhich left time for me to concentrate on my remaining classes. Because of the correction, I finished the semester on the dean's list. Almost one year has passed since then, and I am still going down the same path; I pay attention and make minor corrections when corrections are needed. Acceptance Essays